Cruel Isn’t Beautiful

Many consumers still believe that animal cruelty is the price of human health and safety. However, the Food, Drug, and Cosmetics Act refutes the popular misconception that cosmetics must be tested on animals to comply with FDA safety regulations. In fact, the FDA strongly supports the development of cruelty-free alternatives to animal experimentation.

Lavinia Borcau Quality Standards specifically forbid the use of animal testing to demonstrate product safety or effectiveness. To ensure this cruelty-free development strategy never interferes with the safety and quality of my all-natural skincare line, my exacting product standards require that the Lavie Organique Proprietary Blend of natural and certified organic ingredients comply with both Environmental Working Group and Natural Product Association guidelines.

My belief in the gentleness and effectiveness of natural skincare is rooted in my traditional European heritage. Over the years as I’ve read the results of scientific studies on botanical ingredients and gained hands-on experience with plant-based professional skincare, my instinctive trust in the Old World beauty secrets of my Romanian grandmother has evolved into a firm conviction.

By designing a personal skin care regimen that’s kind to your skin without hurting other living creatures, I’ve also stayed true to my holistic philosophy. As part of the natural world, we’re inextricably connected to the plants and animals that share our environment. By showing respect and caring for every part of this environment, we can achieve a more balanced lifestyle. The result is healthier body and mind—and the natural glow of genuine, lasting beauty.