Are You Getting Burned by Your Sunscreen?

The latest research from the Environmental Working Group (EWG) suggests that 4 out of 5 of the most popular brands of sunscreen may pose hidden dangers to your health. The Washington-based consumer advocacy organization’s 2010 study cites evidence indicating that a common sunscreen ingredient, oxybenzone, may increase the risk of hormonal problems and cancer.  Other major issues noted by the EWG researchers are the proliferation of ultra-high SPF sunscreens that provide little UVA protection and the FDA’s long delay in setting new standards for measuring this insidiously deadly form of radiation. Once believed to be harmless, UVA rays are now known to penetrate deeper into the skin and cause greater DNA damage than UVB rays.

State-of-the-Art Damage Control for At-Risk Complexions

According to the EWG, the optimal shield against sun-related skin cancer and premature aging is a physical sun block made from organic minerals, such as zinc oxide. The FDA has rated zinc oxide as a full-spectrum UVA/UVB protectant for category 1 skin types. This category includes the bright white and the pale, freckled complexions of blue- or green-eyed blondes and redheads. Such individuals never tan and require the highest level of sun protection to avoid serious sunburns and long-term health risks.

The benefits of zinc oxide go beyond superior sun protection. This natural mineral’s antibacterial, anti-inflammatory, and astringent properties are powerful enough to not only reduce acne flares but also scientifically proven speed wound healing.  Yet zinc oxide ointments are so gentle on delicate skin that they’re doctor-recommended for soothing diaper rash, bedsores, and minor burns.

Reinforce Sun-Smart Habits with the First Truly Beautiful Solution to Skin Damage

No one should have to choose between the pasty old-fashioned zinc oxide ointments that only a lifeguard would wear in public and chemical sunscreens that can cause irritation, acne breakouts, and long-term health risks. And now you don’t have to. Today’s 100% natural options combine zinc oxide particles that are invisible to the naked eye with plant-derived moisturizers, organic nutrients, and freshly scented essential oils. These next-generation products offer the first real alternative to last-generation sunscreens—the health benefits of a physical barrier against ultraviolet radiation plus the added value of an elegant, nourishing skin cream you’ll actually want to use every day.

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